Jewelry Designers! Heres a Market for Your Handmade Jewelry!

If youre a jewelry designer who markets your own handmade jewelry, youre always on the look out for new markets for your creations. Heres an interesting jewelry marketing outlet that you may not have considered. Do you have any day spas or medical spas in your local area that provide relaxation and rejuvenation services? These facilities that cater primarily to women can be an excellent market for your handmade jewelry.

Women come to these spa facilities to look and feel relaxed and rejuvenated. They want a sense of freshness and renewal. Why not

help them brighten up their newly rejuvenated face with a new pair of handmade earrings? It may be just what the antiaging doctor ordered!

Why not give some of these spa facilities a call and see if they would be interested in carrying your handmade jewelry? They may not have considered selling jewelry before, so you may have to sell the idea to them. Stress the benefits that adding jewelry to their spa can bring such as increased profits, adding a decorative touch to their spa, giving customers something to look at while they wait etc. Emphasize they can carry your jewelry on consignment at no risk to them if this is workable from your perspective. If youve had success in other spas or hair salons, let them know this but emphasize you wont be selling your jewelry in any other spas in your local area so as not to compete directly with them. Once the spa realizes the benefits to them, theyll be more likely to give your jewelry a risk free trial.

Set up an arrangement with the spa where you can come in and replenish their stock of handmade jewelry on a regular basis to keep sales brisk. Once youve proven theres a market for your jewelry, suggest that they purchase wholesale from you as opposed to selling on a consignment basis. This will mean less paperwork for them and more efficient cash flow for you. You may also want to consider approaching other spas outside your immediate area for sales of your handmade jewelry.

Rejuvenation salons are an example of an excellent niche market for handmade jewelry. They are growing in numbers. giving you more facilities in which to sell your jewelry. They also tend to attract a customer who appreciates higher quality, handmade jewelry. Why not see if this is a viable market for your own jewelry designs?